So, like most early startups, Quala (where I currently work) bought into a Wordpress site to sell our product, probably before it really existed. Flash forward, we have customers, and we're on a path to building a platform to change the game on customer management. The Wordpress site was terrible for performance, and core web vitals. None of us know Wordpress, and barely know any php. We had huge drive to rebrand ourselves, but to do that we needed to edit the Wordpress theme 😬 or use something else.