I remember when (Accelerated Mobile Pages) first came out, and it was very restrictive and weird. I think this ultimately hurt the AMP Brand Beyond this, several companies have built AMP experiences which haven't always been the best experience. I do however think AMP pages always load extremely fast. A lot of that is just the constraints of AMP. Last night I put my blog posts on AMP for a laugh, and it was much easier than I thought it would be.